How many times have you needed a book cover image, blurb, link, tagline, headshot, etc. for a posting on social media, a blog, or because someone asked for it? How much time have you spent searching various folders for each of the above-mentioned items? If you haven’t spent any time at all, I congratulate you. If you have…
Well, I was turning into a perpetual search engine and often coming up empty. I got darn tired of it, let me tell you. Then…duh!...the lightbulb!
So now on my desktop I have this lovely little folder called Sales Copy. Inside are subfolders, to wit:
· Ads (created, of course, with Canva)
· Book trailer pictures
· Brand graphic (Get hooked on a good clean read!)
· PDFs (of books)
· Pinterest (book-related)
· Press releases
· Stats, links, taglines, blurbs, excerpts
Stats include book length, ASIN, ISBN, links to Amazon, links to publisher, taglines, brief book blurb usually taken from back cover, and several selected excerpts to ‘hook’ potential readers.
· Each book has its own folder with covers and extra specific info.
· Optional: a few lines from those 4 and 5-star reviews!
The bottom line
While it takes a while to create such a folder, it’s worth its weight in gold--which for me is time, my most precious commodity. Like anything else, the folder needs to be updated regularly, but that’s only a small investment of time. It pays off in the long run--and why I didn’t do it sooner, I have no idea!