Thursday, February 5, 2015

Kicking and screaming and...oh, Just make the darned marketing plan!



Having just cobbled together a second draft of my personal marketing plan, this week’s Friday Five will share a few resources I used—or have filed to possible incorporate for use in the future.

First, WHY do you even need a marketing plan? Why can’t you just get the book “out there” and let nature take its course. Well, mainly because that’s what it’s all about—getting your book “out there”, and a few Facebook posts and Tweets just aren’t going to do the job. Not the whole one anyway.

Ponder this article, appropriately titled, Why Authors Need a Marketing Plan. Not planning ahead, for a road trip for example, is the quickest path to disaster. Know what you want to do and how you plan to do it. It doesn’t have to be complicated—but it has to be clear.

Here’s a marketing plan sample which may or may not get you started. Every plan needs to be crafted for personal use. What works for one author doesn’t necessarily work for another.

Here’s an article by Frances Caballo shared at Joel Friedlander’s site, The Book Designer (a site I’d recommend bookmarking) suggests planning your marketing with a content calendar. If you write down a schedule, it’s easier to keep in mind and to follow.

The Savvy Bookmarketer (Dana Lynn Smith) has two articles published in the San Francisco Book Review speaking to the subject of marketing plans.  She discusses “tailoring” or “customizing” such plans to the specific books/needs of the author. Read her views HERE and HERE.

You’ll also want to download her FREE report Create a Marketing Plan That Sells Books.

So make some notes for a plan. Jot down your thoughts. What can you do? What do you want to do? Anyone who can author a complete novel can bring her ideas for getting that novel “out there” into some semblance of order that works.There are dozens of informational sites out there, so if you don't find here what works for you, look elsewhere. But don't put it off. You can't market on the fly--or you'll end up just floating around.

Just do it! I did—kicking and screaming and denying the necessity—but I did. And if I can do it, so can you! 


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