From the September 2012 issue of The Writer, another terrific and timely article: "Make Your Home Page Pop" by Karen M. Rider. I'm making some changes to my website based on her advice. And, as I set up the new website for my Penelope Pembroke cozy mystery series, I'm finding the whole process much simpler because of her great ideas.
Her first pearl of wisdom is to have a strategy and make that the focus of your home page. What do we as authors want? To sell books, of course! Then give viewers an easily-discernible reason to buy, and don't make them plow through a lot of 'busy' copy to find what and how!
Of course, we have to connect with people right off the bat and give them something for the trouble they took to click through to our website.
Boring not allowed!
Hook those readers. Excerpts are good.
Your website isn't your social media site. Make it professional is what I took from this part of the article.
Hyperlinks are a must--both for anything you have to sell or to offer to your reading public.
Finally, the usual social media venues apply if you want the content of your website to get 'out there'.
Get this issue and read the whole two-page article, especially if you are a novice in the website arena. You won't regret it!
Karen offers more advice on the blog, 'Soul of a Writer' and at her own website