Actually, someone recently suggested the local craft fair to me as a place to get my books out there. It is next month, and I expect it's too late to sign up for a table.However Ms. Smith's column has inspired me to at least go and inquire!
First of all, she reminds authors that books aren't typically sold at craft fairs, so the opportunity for sales is ripe. She suggests displaying articles relating to the subject matter of the book as good eye-catchers. Music works as an attention-getter, she says, as well as regularly-scheduled readings of selected passages throughout the day and perhaps a drawing for a prize at the end of the day.
I recommend buying the magazine for the full article. It's off the stands now, but I'm sure it's available as a back issue. She's multi-published, so take a look at her website. Also check out her Promo Paks: Nearly Free Marketing for Authors at Amazon.com Unfortunately, it's not available for Kindle, and there are varying opinions as to its usefulness expressed in reviews, but it looks interesting to me.
A while back, a gift store here offered me the opportunity for a book signing during the holidays, so I'm thinking I'll take them up on it, perhaps incorporating some of Ms Smith's ideas.
How do you plan to promote your books during the holidays?