But I digress. I recently read an article in the Savvy Bookmarketer by Robin Hoffman: Using the Calendar to Promote Yourself and Your Book. She finished by saying, "So, do a little research and look up unusual holidays, take note of the ones that you can tie to your message, and brainstorm ideas. Plan the year in advance. You can even write the press releases months before--waiting and ready to send out as the date nears."
I found a recommendation elsewhere for Chase's Calendar of Events, which is apparently updated yearly. The 2012 volume is not yet available on Amazon, but it's too rich for my blood--$70+. Even last year's edition is priced at around $52. So...
Go here for free--"Calendars: A Guide to Locating Events for Each Day of the Year". You'll find links to the following which produce more links, ( ) denotes how many links.
- Today's Date (15)
- Historical Events and Birthdays, General(17)
- Historical Events and Holidays; Regions and Countries(18)
- Astronomical Events (6)
- Historical Events and Birthdays: Specific Subject Areas (42)
- Holidays and Festivals: General (5)
- On This Day in Military History (5)
- The Religious Year (13)
- Timelines (8)
These links aren't just useful for promotion. In fact, I'd say they were even more useful for researching your next story! Bookmark the site, then print out the lot--7 pages--and file them in a pocket folder. The pockets will be useful for storing related clippings from newspapers and magazines.
I noticed--and should definitely credit--someone named Linda Bertland, a school librarian, who maintains this treasure trove!