While POD (Print-on-demand) publishing has often been criticized, it seems to be the way to go in the present economy. With fewer people making non-essential purchases---of which books are one---why would a publisher do a run of thousands of print books, many of which they know will eventually be sent back unsold? That's not the way to make money.
E-publishing is another model that has received a thumbs-down by proponents of traditional publishing. However, more and more e-publishers are springing up online, and people are making money.
Self-publishing is yet another option, although not one I would choose or recommend. However, many people take that road, and some are successful.
The choice of a publishing path is an individual one and should be undertaken with care. You choose a reputable company to put a new roof on your house, so why would you select anything less than a reputable publisher to put your book on the market?
Just getting the book published isn't the grand finale. It's my understanding that even authors who publish with larger companies must be active participants in the marketing process. That's even truer with smaller companies which have smaller budgets for promoting their authors.
In the September issue of The Writer, Randal Silvis (award-winning author of ten fiction and one non-fiction book) contributes to their Market Focus section with "How to Weather the Literary Climate". I'd highly recommend it.
Selected Links to Markets for Fiction, Non-fiction, and Poetry mentioned in the September 2009 issue of The Writer. (See the issue for other markets, including magazines.)
- Bluefish River Press
- Coffee House Press
- Graywolf Press
- John Daniel & Company
- Kensington Publishing Corp.
- Llewellyn Publications
- Lobster Press
- Mid-List Press
- Rainbow Books
- University of Nebraska Press
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