I've sketched out some ideas that are workable---the obvious idea is multiple book-signings wherever I can get permission---but there is so much more to this marketing thing. Now I find I must have a "platform", too!
Recently I bought Novel Writing, a Writer's Digest Yearbook which isn't included with the magazine subscription. It's full of excellent information, but I bought it for the cover ad: "Author Platforms and What They Mean to Fiction Writers". It is a one-page article on the very last page. The article by Jane Friedman, a publisher and editorial director of the Writer's Digest Community, finishes by summing up platform building as "knowing what audiences will be most interest in your work, always thinking about know you can be more visible to them, and reaching out to them in meaningful ways." (Read more from Jane at her blog There Are No Rules.)
Okay, so building a platform and having a marketing plan are essential. I'll bet "Jo March", squirreled away writing in her little garret, didn't have either one! Alas, that was then, and this is now.
TODAY'S RECOMMENDED RESOURCES:
- Ferocious Promotion for Timid Authors by Hope Clark and Gwynne Spencer (a downloadable e-book-$7.95--see my letter with the ad on her site!)
- The Savvy Marketer's Top Book Marketing Tips by Dana Lynn Smith (a free downloadable e-book)
- author2.0: The Blueprint for Your Online Author Platform by Joanna Penn (free download)
- What Writers Need to Know About Marketing by Jerry D. Simmons (free e-book download if you sign up to receive his newsletter at WritersReaders.com)